Cyclistic bike-share  (2022)

Business tasks:

How do annual members and casual riders use Cyclistic bikes differently?

Why would casual riders buy Cyclistic annual memberships?

How can Cyclistic use digital media to influence casual riders to become members?

[selected plots]

plotting casual and members docked bike location in a heatmap-3.png
by time 2-1.png
unnamed-chunk-1-1.png